CONCEPT: BRAND STUDY // UBERLUBE CAMPAIGN
HERE WITH HER is Femme for femme exploration of sexuality, pleasure + love beyond the male gaze
What happens when we open towards curiosity in connections that feel safe? Female sexuality becomes uninhibitied + expressed. A declaration to removing the pressure of male gaze or mysognistic performance and drop into the present moment with intentionality and care. Being embodied is more than just an expression for others to witness, it’s a dedicated journey into the depths of self. It holds another’s beautiful soul intimately, authentically, and within the layers of femininity that only she can know. I choose to be Here with Her as a proclaimation and reclaimation of my own pleasure through friendship, pleasure, play + love.
CONCEPT: DOLLS
ThE ROLES WE PLAY AS WOMEN ARE A GAME OF SURRENDERING TO OBJECTIFICATION AND EMBRACING POWER OF SEXUALITY THROUGH FREE EXPRESSION. SOMETIMES WE FEEL LIKE PUPPETS, STINGS PULLED + MIRRORING THE THOUGHTS OF OUR MASTERS - MONEY, WORK, LOVE, SOCIAL STATUS. BUT ALL THE TIME, WE ARE CHALLENGING THE WAY WE TAKE UP SPACE - SEEKING OUTLETS FOR FREEDOM IN EXPRESSION, CREATION + THE POWER TO BE SEEN BUt UNTOUCHED.
INSPIRATION: THE DOLL PEOPLE BY SOFIA ISELLA
CONCEPT: Poetic Romance